Getting to know the GPS Connected Co-op ----

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This is more of a brain storming page that will provide you a feel for that to come --

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As a  car dealership or financial co-op member, you are an owner in the co-op and will be rewarded based on your productivity.

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Keep in mind the member clients within the GPS co-op group will have different needs.  In addition to battery operated and rechargeable units, there will be a need for solar GPS systems, OBD11 systems, wired systems, systems providing various sensor needs, video telematics and more.

 

Over the years, when it comes to GPS I have heard many car dealers say --- "I'm in the business of selling cars -- I'm not in the GPS business."

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10 years ago, even 5 years ago that would have been a fair statement.  Today, however we live in a more complex world becoming more connected every day.  "That is a fact that few would challenge!"

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The profit that can be made with a GPS add-on to a vehicle sale can be a substantial portion of the vehicle profit, particularly after structuring the dealership as a member and owner of the co-op.

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As a financial institution GPS co-op member, partnering the with GPS Connected Co-op, the opportunity is nearly endless.....  

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It should also be noted that as an alternative, client members can also form  their own separate co-op and use the co-op services provided by the GPS Connected Co-op.  For example, an existing dealer group composed of 5 or10 dealerships that want only their existing group as members within their own co-op is also easily achieved. In that instance, the dealer group co-op can also be a participating member of the GPS Connected Co-op family of dealer members and use their services so as not to fall victim to additional cost and duplication of effort.  The same model works for a financial group.

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From a marketing perspective, under normal conditions, GPS distributors and their GPS sales staff market to car dealerships because that is where the end user of the technology they are selling, goes to purchase a vehicle.  Car dealerships have an extremely valuable asset for GPS middle men to survive.  The dealership is really a marketing tool for the GPS middle man who in many cases represents themselves as your agent - providing a win win.  Is it "REALLY" a win - win?

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When a dealership or financial institution buy's a GPS system to place in a vehicle they sell to a customer, in the majority of situations ----
 

"WHO CONTROLS THE DATA"? 
 

"WHO OWNS THE SIM CARD"?
 

"WHO CONTROLS THE RELATED SOFTWARE"?

"WHO GETS THE RESIDUAL INCOME FROM CUSTOMER USAGE WHEN STRUCTURED AS A 24/7 CONSUMER TRACKING PRODUCT"?
 

Today, it is common knowledge that many vehicle manufacturers tout that their vehicles come with a built in GPS technology that provides various features. Most car manufacturers that do sell a car with a pre-installed GPS, charge between $29.99 per month to $49.99 a month for added features like automatic crash response, emergency services, stolen vehicle assistance, roadside assistance, remote vehicle access and in-vehicle apps like audiobooks and the weather channel, etc. In addition, the cost of the GPS hardware is built into the price of the vehicle. We can all do the math as to profitability and where it is funneled, however my question is this?

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"What about providing consumers 24/7 tracking capability with geofence.?"

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When a manufacturer provides a vehicle with a GPS ON-BOARD,  how many offer a 24/7 consumer tracking feature in addition to SVR?  If you can find one, at what price and who really controls the data? 

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There is a reason hundreds upon hundreds of GPS companies listed on the internet sell a 24/7 consumer tracking service. The reason is simple --"There is a strong demand"! Consumers want 24/7 tracking capability in addition to the SVR feature.  The bottom line is that dealerships have a clear advantage and as a dealership partnering with the GPS co-op support team, the dealership can now increase their profits from value added related service.

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There are other indirect advantages as well - - - for example:

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Since member clients now controls the software, imagine having the added benefit of pull advertising verses push advertising.  Let me explain the logic between push/pull advertising as most individuals may not be completely familiar with that terminology.  That is why digital advertising is the future and paper is going by the way side! That is why 2024 Super Bowl ads sold for $7M for a 30 second spot.  The Super Bowl is an example of PULL advertising where sending and email as an example, my be digital, however it is an example of PUSH advertising.

 

Lets break that down for a dealer group and the super bowl example will become more clear!

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PUSH ADVERTISING 
 

EXAMPLE:  Imagine you are in charge of your marketing department and your group decides to do a 25,000 email blitz to existing customers for a discount oil change and tire rotation.  How many of those emails get opened and read when those 25,000 customers get blended with consumers receiving between 75 and 125 other emails a day.  I know we all believe our emails are most important, but keep in mind those 25,000 emails are now resting in a pool of around 2,000,000 or more emails on potential customers computers that those customers need to scan through.  How many of those emails get opened and read?  Push advertising does work, however pull advertising is great for reaching more customers with more retention.

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PULL ADVERTISING 

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EXAMPLE:  Your group is now using its own 24/7 tracking software and you have 25,000 subscribed customers.  Once a day, three times a day, once a week or two to three times a month those 25,000 customers decide to track their vehicle, and/or set up a geofence, etc.  On the login page you have placed a discount ad for an oil and tire change.  25,000 customers, times how many times they open up their software to login and track their vehicle now see a discount ad.  These consumers were pulled to a site by their own interest of wanting to track their vehicle.

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With regards to GPS, in todays environment the consumer wants more.  The customer wants the ability to track their vehicle any time they want for any reason they want, not just when their car gets stolen or when they want help because they were in a car collision, etc.

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It is easy to understand why a consumer would want the ability to track their vehicle 24/7, particularly if other family members had access to the vehicle.  Geofence capability (once understood) has also become a hot ticket item today.

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Geofences are used for a multitude of purposes. There are families who place a geofence around their vehicle every evening so that if the vehicle is moved, it immediately notifies the owner and provides a head start in the event of theft.  We have clients that do it so a teenager can't take a joy ride in the middle of the night. We have families with students who want to drive the vehicle to a high school sports event.  The parents want to be notified when the vehicle arrives at the school and when it leaves for obvious reasons.

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"Let us show you the money" by setting up a video conference call, going over some of the numbers and explaining in more detail what the GPS Connected Co-op is all about!

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"Your time is not taken for granted!"

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